99% of Australians have access to the internet today, highlighting how central a role the online realm plays in our modern lives.
While browsing online has traditionally been associated with younger generations, 98% of people ages 55 and older used the internet in 2021. In addition to using a computer or laptop, Australian audiences are accessing the internet via mobile phones, smart TVs, games consoles, and digital media players.
For businesses, the rise of the internet offers enormous potential. This potential can be tapped by utilising an effective internet marketing campaign. So, what exactly is internet marketing? Internet marketing can be defined as the sum of all marketing efforts that occur on the internet.
Internet marketing offers many advantages over traditional analog-based marketing, such as advertising in newspapers and paying for radio ads. In this blog post, we will highlight 5 ways in which you can grow your business using smart digital marketing strategies. Let’s get started!
1. Market Directly to Your Target Audience
This is undoubtedly one of the key assets of internet marketing, given how analytical it is. The first step to creating a strong internet marketing plan is to understand who and where your target audience is. Understanding your audience’s demographics helps you to position your online marketing efforts in the right place.
For example, if your target audience is mostly teenagers and young adults, social media platforms such as TikTok and Instagram are excellent sites in which to engage and market to them. Putting a strong focus on these kinds of sites would not be as effective if your target audience is an older demographic.
Once you have determined who your target audience is and where they can be found, you can establish targeted internet marketing strategies.
2. Internet Marketing Levels the Playing Field
The good news is that your business does not require a huge marketing budget to have an effective internet marketing plan and a strong online presence. This is one of the ways that the internet has changed the world of marketing.
A clever marketing plan does not need to be backed by large sums of advertising money. Internet marketing allows small businesses to advertise side by side with large brands. Rather than a large budget, small businesses are able to use their creativity, originality, and authenticity to take on larger businesses.
Even if your advertising budget is small, you can make the most of it through well-thought-out internet marketing strategies. Social media, in particular, offers affordable paid advertising. Through regular posting and direct communication with audiences, businesses can effectively market their brand without the need to spend big.
3. Use SEO to Drive Relevant Traffic
Search engine optimisation (SEO) is your best friend when it comes to internet marketing. SEO is an essential type of online marketing that helps to increase a business’s ranking and visibility on search engine results pages. This helps to drive relevant traffic to your website.
There’s a somewhat dark joke that perfectly sums up the importance of SEO in the online era. Question: “Where is the best place to hide a dead body?” Answer: “The second page of a Google search result.”
Some tips for improving your business’s SEO include:
- Build a well-designed website
- Improve your page loading speed
- Produce high-quality content
- Utilise header stages to break up content
- Research and implement relevant keywords
- Use images, videos, and infographics
- Optimise your links
- Optimise your site for mobile devices
- Encourage sharing on social media
- Create strong meta descriptions
- And much, much more
The best strategy for improving your SEO is to partner with an experienced internet marketing association.
4. Move with the Times and Trends
Internet marketing is fast-paced and new trends are happening all the time. By staying on top of what’s happening, your brand can position itself at the forefront of people’s attention.
One internet marketing strategy that we recommend is to utilise short-form content that is attention-grabbing, interesting, and easy to digest. The aforementioned TikTok has used short-form video content to incredible effect. Videos on the social media site are capped at just three minutes and highlight how popular shorter-length videos are to people today.
You can create short-content videos/live-streamed videos that show your brand in an interesting light. Behind-the-scenes footage, live Q&As, and influencer takeovers are all fun ideas to grab people’s attention online.
5. Create Rapport With Customers Online
Internet marketing is a two-way conversation. This is one way in which it strongly differs from traditional marketing.
On social media, we recommend that you ‘be social’ and regularly and directly engage with your audience. Ask questions, answer queries, and create meaningful conversations. Rather than simply automating posts, try to be more creative and hands-on with your engagements.
Having a consistent voice and brand image across all of your online sites is also important. This helps to strengthen brand recognition and loyalty over time.
Get Started with the Right Digital Marketing Agency
When properly planned and executed, the internet marketing benefits for your business are many. Businesses of any size can compete if they have a strong online presence and forward-thinking strategies.
If you have been searching for internet marketing companies near me, look no further. Megaphone is your premier choice for internet marketing and digital marketing in Australia. Our team has decades of combined digital marketing experience and you are committed to helping your brand make an unforgettable impact online.
Contact us today and claim your free strategy session, worth $1200. We look forward to speaking with you.