The biggest online retail event of the year is just around the corner.
Black Friday and Cyber Monday, the weekend beginning on Friday 26 November, offers the potential for savvy businesses to maximise their investment and make enough revenue to get through the entire year.
It may have started in the United States way back in the 60s, but only recently have Australians embraced Black Friday and Cyber Monday as the premier eCommerce event, helping retailers take a bit of pressure away from the Christmas and Boxing Day sales period frenzy.
And, we’ve embraced it in a big way.
According to a 2021 Australia Post eCommerce Industry Report, last year, 5.5 million Australian households shopped online – spending a record-high $50.56 billion.
Close to $320 million of that was just over the Black Friday weekend.
2020’s Black Friday saw a 42% growth from the previous year, resulting in the biggest week in Australian eCommerce history.
This year is looking no different. By all calculations, 2021 is going to be even bigger.
So, how do you ensure your business is set up for success, and not be left behind?
We’ve got a few quick tips we know to work (and we’re willing to share them).
These form part of our tried-and-tested strategies that have given our clients not just their most successful Black Friday period – but their biggest sales period ever.
1: GET IN EARLY
Read: Start NOW.
It’s true, prior planning prevents poor performance. Thinking about your strategy now, your most lucrative audience and what you’re planning to offer them will make all the difference when the big day arrives.
Grow your email database of clients will maximise your exposure and get your Black Friday deals in front of as many eyes as possible.
Remember, your competitors are already doing this – and even the best offers aren’t worth much if no one is there to see it.
2: Make your offer irresistible
During the Black Friday Cyber Monday period, people aren’t just looking for deals – they are expecting them.
To cut through the noise, you’re going to need to make your offer outstanding.
So, look at what your competitors offered last year, or think back to your own most successful sales periods. Make it make sense for your customers to do all their festive shopping early, with deals so good they feel good about themselves later.
Give them irresistible value for their money, and they will come.
3: Be flexible with your strategy
When it’s game time, you need your finger on the pulse. Constantly analysing the data to see how well you’re doing, and how you measure up against the competition.
With insight into what’s working and what isn’t, you need to be open to pivoting or outright changing your offer to meet the market demands.
Your offers can change leading up to the day, becoming more and more enticing with additional incentives.
Whatever you do, just make sure you have UTM tagging in place so you can track your traffic with Google Analytics.
Knowledge is power!
Here is a video of our Chief Marketing Officer Josh sharing his inside tips on how to reach up to 50% of your yearly revenue during BFCM:
We’ve put together an eBook where we go into more detail and provide proven strategies that have achieved incredible results for our clients.
A total of 5 invaluable secrets to make Black Friday and Cyber Monday 2021 the best yet for your business.
Of course, if you’d feel safer leaving it to the professionals who have done this time and time again….
Australia’s Best Social Media Agency of the Year 2021 is here to help, with a team of the country’s best digital marketers, creatives and strategists.
Contact us anytime.